Case | HBS Case Collection | March 2006 (Revised April 2006)


by Das Narayandas and Kate Attea


Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit.

Keywords: Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization;


Narayandas, Das, and Kate Attea. "NOK (A)." Harvard Business School Case 506-040, March 2006. (Revised April 2006.)