Background Note | HBS Case Collection | February 2006 (Revised September 2007)

Winner-Take-All in Networked Markets

by Thomas R. Eisenmann

Abstract

Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.

Keywords: Forecasting and Prediction; Growth Management; Network Effects; Market Platforms; Internet;

Citation:

Eisenmann, Thomas R. "Winner-Take-All in Networked Markets." Harvard Business School Background Note 806-131, February 2006. (Revised September 2007.)