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Background Note
| HBS Case Collection
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2007
(Revised from original 2006 version)
Winner-Take-All in Networked Markets
by
Thomas R. Eisenmann
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Abstract
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.
Keywords: Forecasting and Prediction;
Growth Management;
Network Effects;
Market Platforms;
Internet;