Case | HBS Case Collection | February 2006

Millions of Customers and the Search for a Business: the Challenge of IRC-Hispano

Abstract

Like many online services, IRC-Hispano, the world's largest Spanish-language chat organization, has many customers but sees few revenues. As an association, its structure presents many limitations and hurdles to overcome involving investing in technology platform updates and generating ideas and initiatives to monetize the use community.

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Technology Platform; Technology Adoption; Online Technology; Organizational Structure; Technological Innovation; Revenue; Web Services Industry; Technology Industry; Spain;

Citation:

Martinez-Jerez, Francisco de Asis, Fernando de Barrajo, and Joshua Bellin. "Millions of Customers and the Search for a Business: the Challenge of IRC-Hispano." Harvard Business School Case 106-053, February 2006.