Case | HBS Case Collection | January 2006

Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)

by James K. Sebenius, Ellen Knebel and Erin Egan

Abstract

Summarizes the background and career highlights of Jack Valenti, longtime head of the Motion Picture Association of America and the Motion Picture Association. Sets up three difficult negotiation challenges facing Valenti over a rating system for movies, the financial syndication rules for television networks, and a French-backed "culture exemption" for movies in world trade talks.

Keywords: Decision Making; Film Entertainment; Television Entertainment; Negotiation; Problems and Challenges; United States;

Citation:

Sebenius, James K., Ellen Knebel, and Erin Egan. "Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)." Harvard Business School Case 906-025, January 2006.