Supplement | HBS Case Collection | 2007 (Revised from original 2006 version)

Endo Pharmaceuticals (C): An "At Risk" Launch?

by Richard G. Hamermesh and Brian DeLacey

Keywords: Product Launch; Risk and Uncertainty; Pharmaceutical Industry;

Citation:

Hamermesh, Richard G., and Brian DeLacey. Endo Pharmaceuticals (C): An "At Risk" Launch? Harvard Business School Supplement 806-066, May 2007. (Revised from original January 2006 version.)