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Supplement
| HBS Case Collection
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2007
(Revised from original 2006 version)
Endo Pharmaceuticals (C): An "At Risk" Launch?
by
Richard G. Hamermesh and Brian DeLacey
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Keywords: Product Launch;
Risk and Uncertainty;
Pharmaceutical Industry;
Citation:
Hamermesh, Richard G., and Brian DeLacey. Endo Pharmaceuticals (C): An "At Risk" Launch? Harvard Business School Supplement 806-066, May 2007. (Revised from original January 2006 version.)