Compilation | January 2006 (Revised November 2007)


by Thomas R. Eisenmann and Kerry Herman


Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models.

Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet; Technology Adoption; Media and Broadcasting Industry;


Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)