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Case
| HBS Case Collection
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2006
(Revised from original 2006 version)
Hewlett-Packard: The Flight of the Kittyhawk (A)
by
Clayton M. Christensen
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Abstract
Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such situations: heavyweight project team, lots of senior management support, etc. But it still failed.
Keywords: Management;
Hardware;
Innovation and Management;
Product Development;
Computer Industry;
United States;