| HBS Case Collection
(Revised October 2006)
Hewlett-Packard: The Flight of the Kittyhawk (A)
Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such situations: heavyweight project team, lots of senior management support, etc. But it still failed.
Innovation and Management;