Case | HBS Case Collection | January 2006 (Revised October 2006)

Hewlett-Packard: The Flight of the Kittyhawk (A)

by Clayton M. Christensen

Abstract

Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such situations: heavyweight project team, lots of senior management support, etc. But it still failed.

Keywords: Management; Hardware; Innovation and Management; Product Development; Computer Industry; United States;

Citation:

Christensen, Clayton M. "Hewlett-Packard: The Flight of the Kittyhawk (A)." Harvard Business School Case 606-088, January 2006. (Revised October 2006.)