Case | HBS Case Collection | November 2005 (Revised February 2009)

Publicis Groupe: Leading Creative Acquisitions

by Rosabeth M. Kanter and Ryan Raffaelli

Abstract

The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships.

Keywords: Mergers and Acquisitions; Leadership; Management Succession; Partners and Partnerships; Cooperation; Integration; France;

Citation:

Kanter, Rosabeth M., and Ryan Raffaelli. "Publicis Groupe: Leading Creative Acquisitions." Harvard Business School Case 506-010, November 2005. (Revised February 2009.)