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Background Note
| HBS Case Collection
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2005
Note on Personal Selling and Sales Management
by
Thomas J. Steenburgh and Das Narayandas
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Abstract
Provides the background materials for the Sales Module in the first-year marketing course taught at HBS.
Keywords: Business Education;
Management;
Sales;
Education Industry;
Citation:
Steenburgh, Thomas J., and Das Narayandas. "Note on Personal Selling and Sales Management." Harvard Business School Background Note 506-038, November 2005.