Background Note | HBS Case Collection | November 2005

Note on Personal Selling and Sales Management

by Thomas J. Steenburgh and Das Narayandas


Provides the background materials for the Sales Module in the first-year marketing course taught at HBS.

Keywords: Business Education; Management; Sales; Education Industry;


Steenburgh, Thomas J., and Das Narayandas. "Note on Personal Selling and Sales Management." Harvard Business School Background Note 506-038, November 2005.