| HBS Case Collection
Marilyn Carlson Nelson and the Carlson Companies Renaissance
In 2005, Marilyn Carlson Nelson, CEO and chairman of the Carlson Companies, must decide whether to outsource jobs at the risk of destroying the culture centered on the values of integrity, trustworthiness, and caring that she had painstakingly created since becoming CEO of the family-owned company. Profiles the leadership development of the protagonist, tracing her career in business and civic associations, her youth and education, her leadership education, and her values and aspirations. Provides information on the business and history of Carlson Companies, including its company culture and management. Raises questions about the consequences of leadership decisions and the durability of company cultures.
Job Cuts and Outsourcing;
Business or Company Management;
Personal Development and Career;