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(Revised from original 2005 version)
Principles of Pricing
Presents the basic principles of pricing, including value pricing, price sensitivity, and price customization/discrimination. A rewritten version of an earlier note.
Dolan, Robert J., and John T. Gourville. "Principles of Pricing." Harvard Business School Background Note 506-021, April 2009. (Revised from original September 2005 version.)