Supplement | HBS Case Collection | September 2005 (Revised February 2007)

Angels and Devils: Best Buy's New Customer Approach (B)

by Anita Elberse, John T. Gourville and Das Narayandas

Keywords: Customer Relationship Management; Electronics Industry; Retail Industry;

Citation:

Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (B)." Harvard Business School Supplement 506-008, September 2005. (Revised February 2007.)