Case | HBS Case Collection | September 2005 (Revised January 2006)

Yum! Brands, Inc: A Corporate Do-Over

by Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman


Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company should do in terms of multibranding--housing two brands in one physical location.

Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Retail Industry;


Frei, Frances X., Amy C. Edmondson, James Weber, and Eliot Sherman. "Yum! Brands, Inc: A Corporate Do-Over." Harvard Business School Case 606-041, September 2005. (Revised January 2006.)