Module Note | September 2005 (Revised October 2005)

The Marketing of Innovations Module I: The Risk of Innovation

by John T. Gourville

Abstract

Aids classroom instructors in teaching the first module of the Marketing of Innovations course.

Keywords: Innovation and Management;

Citation:

Gourville, John T. "The Marketing of Innovations Module I: The Risk of Innovation." Harvard Business School Module Note 506-015, September 2005. (Revised October 2005.)