Module Note | September 2005 (Revised October 2005)

The Marketing of Innovations: Module II: The Psychology of Innovations

by John T. Gourville

Keywords: Innovation and Invention; Product Marketing; Social Psychology;

Citation:

Gourville, John T. "The Marketing of Innovations: Module II: The Psychology of Innovations." Harvard Business School Module Note 506-016, September 2005. (Revised October 2005.)