Case | HBS Case Collection | September 2005 (Revised June 2012)

New Songdo City

by Arthur I Segel, Brandon Blaser, Gerardo Garza, Albert Kim, John Richard and Andrew Murphy


The government of South Korea has chosen John Hynes and Gale International to construct New Songdo City. This is an entirely new city, about the size of Boston, between the new Incheon airport and the capital of Seoul. The proposed city is the government's attempt to create an Asian financial and business center to rival Shanghai and Tokyo. But how to design, market, build, and finance a whole city is up for grabs. Is this the typical developer hubris or can it really work?

Keywords: Buildings and Facilities; Urban Development; Construction; Design; Weather and Climate Change; South Korea;


Segel, Arthur I., Brandon Blaser, Gerardo Garza, Albert Kim, John Richard, and Andrew Murphy. "New Songdo City." Harvard Business School Case 206-019, September 2005. (Revised June 2012.)