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(Revised from original 2005 version)
Bill Belichick and the New England Patriots (A)
What happens when an MBA buys a football team and hires a bunch of MBAs and a coach with an economics degree to run it? In this case, a historic three Super Bowls in five years. The end run Bob Kraft (HBS '65) used to acquire the New England Patriots. Why Kraft ignored the advice of friends and hired Bill Belichick, a man with a losing record as a head coach. The strategies. The principles. The techniques. How the Patriots not only achieved success but sustained it.
Motivation and Incentives;
Management Practices and Processes;
Wells, John R., and Travis Haglock. "Bill Belichick and the New England Patriots (A)." Harvard Business School Case 706-413, October 2005. (Revised from original August 2005 version.)