Case | HBS Case Collection | 2006 (Revised from original 2005 version)

The NFL

by John R. Wells and Travis Haglock

Abstract

From 10-cent tickets to $17 billion television contracts, examines how a game became a multibillion dollar industry. Looks at the birth and growth of the NFL, how the NFL responded to competitive challenges, how the NFL maximized revenues, revenue sharing, the salary cap, and a financial comparison of the NFL with MLB, NBA, etc. The NFL from start to finish.

Citation:

Wells, John R., and Travis Haglock. "The NFL." Harvard Business School Case 706-412, September 2006. (Revised from original August 2005 version.)