Case | HBS Case Collection | August 2005 (Revised September 2006)


by John R. Wells and Travis Haglock


From 10-cent tickets to $17 billion television contracts, examines how a game became a multibillion dollar industry. Looks at the birth and growth of the NFL, how the NFL responded to competitive challenges, how the NFL maximized revenues, revenue sharing, the salary cap, and a financial comparison of the NFL with MLB, NBA, etc. The NFL from start to finish.

Keywords: Business Growth and Maturation; Groups and Teams; Sports; Corporate Finance; Sports Industry; United States;


Wells, John R., and Travis Haglock. "The NFL." Harvard Business School Case 706-412, August 2005. (Revised September 2006.)