| HBS Case Collection
(Revised from original 2005 version)
From 10-cent tickets to $17 billion television contracts, examines how a game became a multibillion dollar industry. Looks at the birth and growth of the NFL, how the NFL responded to competitive challenges, how the NFL maximized revenues, revenue sharing, the salary cap, and a financial comparison of the NFL with MLB, NBA, etc. The NFL from start to finish.
Wells, John R., and Travis Haglock. "The NFL." Harvard Business School Case 706-412, September 2006. (Revised from original August 2005 version.)