Chapter | Handbook of New Product Development Management | 2007

Competitive Positioning Through New Product Development

by Elie Ofek

Keywords: Product Development; Competitive Advantage;

Citation:

Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: Butterworth-Heinemann, 2007.