Article | JMR, Journal of Marketing Research | December 2008

To Innovate or Imitate? Entry Strategy and the Role of Market Research

by Elie Ofek and Ozge Turut

Keywords: Innovation and Invention; Strategy; Markets; Research;

Citation:

Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." JMR, Journal of Marketing Research 45, no. 6 (December 2008).