Supplement | HBS Case Collection | July 2005 (Revised April 2006)

Idea Village (B)

by Joseph B. Lassiter III and Dan Heath

Abstract

Supplements the (A) case.

Citation:

Lassiter, Joseph B., III, and Dan Heath. "Idea Village (B)." Harvard Business School Supplement 806-008, July 2005. (Revised April 2006.)