Case | HBS Case Collection | June 2005

Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (A)

by Michael Y. Yoshino and Yukihiko Endo


The company, once an outstanding Japan-based global leader in electronics and major appliances, suffered poor performance during the 1990s. Kunio Nakamura became CEO in 2001 and sought to transform the company in a fundamental way. Examines the company's history, distinct management system, and culture as well as the challenges facing Nakamura. Also examines his initial efforts.

Keywords: Transformation; Business History; Leading Change; Management Systems; Organizational Change and Adaptation; Organizational Culture; Performance Improvement; Electronics Industry; Japan;


Yoshino, Michael Y., and Yukihiko Endo. "Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (A)." Harvard Business School Case 905-412, June 2005.