Case | HBS Case Collection | June 2005 (Revised January 2008)

Good Technology: Empowering Mobility Around the Globe (A)

by Geoffrey G. Jones and Adam Minnick

Abstract

Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms in the industry. Focuses on the regulatory, legal, and managerial challenges facing Good when it sought to expand internationally and explores how these challenges were overcome. The launch of Global Connect in February 2005 enabled Good to expand without carrier permission, but the firm's future strategy faced many challenges, including relationships with its partners, the global giants in the communications and software industry.

Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Technology Industry; California;

Citation:

Jones, Geoffrey G., and Adam Minnick. "Good Technology: Empowering Mobility Around the Globe (A)." Harvard Business School Case 805-139, June 2005. (Revised January 2008.)