Teaching Note | HBS Case Collection | 2010 (Revised from original 2005 version)

Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition (TN)

by David J. Collis

Abstract

Teaching Note to (9-796-109).

Keywords: Food and Beverage Industry;

Language: English

Format: Print

12 pages

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Citation:

Collis, David J. "Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition (TN)." Harvard Business School Teaching Note 705-044, March 2010. (Revised from original May 2005 version.)

The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.

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Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition (TN)

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