Case | HBS Case Collection | June 2005 (Revised February 2006)

TCL Multimedia

by Tarun Khanna, Felix Oberholzer-Gee and David Lane


TCL considers the underlying logic behind the globalization of one of China's most prominent companies. TCL, and similarly prominent companies in China, are in the forefront of China's emergence as one of the world's preeminent economic powers. Allows a discussion of how TCL's approach to globalization compares with those of other Chinese companies and those of companies from other developing countries. A rewritten version of an earlier case.

Keywords: Globalized Firms and Management; Success; Business Strategy; Developing Countries and Economies; China;


Khanna, Tarun, Felix Oberholzer-Gee, and David Lane. "TCL Multimedia." Harvard Business School Case 705-502, June 2005. (Revised February 2006.)