Background Note | HBS Case Collection | May 2005 (Revised April 2006)

Note on Innovation Diffusion: Rogers' Five Factors

by John T. Gourville

Abstract

Reviews Everett Rogers' Five Factors of product adoption. These factors help explain why some products diffuse rapidly and some slowly or not at all.

Keywords: Technology Adoption; Innovation and Invention;

Citation:

Gourville, John T. "Note on Innovation Diffusion: Rogers' Five Factors." Harvard Business School Background Note 505-075, May 2005. (Revised April 2006.)