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(Revised from original 2005 version)
HNA Group: "A Miracle in Civil Aviation"
Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a small loan from the local province in 1992, Chairman Chen built the company into a conglomerate that, by 2003, owned airlines, hotels, airports, travel agencies, an insurance company, and a department store. Despite its many successes, including being the first airline in China to attract foreign capital, the company faces many challenges at both the business and corporate levels. Was the company's increasing breadth a distraction to the airline business or a route to competitive advantage? Going forward, what should be Chen's priorities?
Keywords: Growth Management;
Business Growth and Maturation;
Air Transportation Industry;
Montgomery, Cynthia A., and Carole Winkler. HNA Group: "A Miracle in Civil Aviation". Harvard Business School Case 705-426, February 2007. (Revised from original May 2005 version.)