Exercise | 2005

Forecasting the Adoption of E-books

by Elie Ofek
 

Abstract

Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its limitations.

Keywords: Forecasting and Prediction; Framework; Books; Data and Data Sets; Product Launch; Online Technology; Technology Adoption;

Format: Print 4 pages Purchase

Citation:

Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.

About the Author

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Elie Ofek
T.J. Dermot Dunphy Professor of Business Administration
Marketing

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