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Compilation
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2005
(Revised from original 2005 version)
Boeing 787: The Dreamliner
by
Richard L. Nolan and Suresh Kotha
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Abstract
Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business and introducing the first "all-composite" commercial airplane: the 787 (the Dreamliner). In addition to being a revolutionary new commercial airliner, the 787 attempts to change the large "spoke-and-hubs" airport operation to nonstop travel between many new "city-pairs" worldwide.
Keywords: Competitive Strategy;
Risk Management;
Organizational Change and Adaptation;
Air Transportation Industry;
Manufacturing Industry;
United States;
Citation:
Nolan, Richard L., and Suresh Kotha. "Boeing 787: The Dreamliner." Harvard Business School Compilation 305-101, June 2005. (Revised from original April 2005 version.)