| HBS Case Collection
(Revised from original 2005 version)
Yahoo! Messenger: Network Integration
Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so many properties--all of which face urgent competitive priorities beyond their support of IM--presents a complex set of product and strategy development problems. Yahoo! has a distinctive approach for managing such "network integration," which it sees as its key competitive advantage vs. Google and Microsoft's MSN.
Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Yahoo! Messenger: Network Integration." Harvard Business School Case 805-102, June 2006. (Revised from original April 2005 version.)