Case | HBS Case Collection | April 2005 (Revised July 2009)

IBM's Decade of Transformation: Turnaround to Growth

by Lynda M. Applegate, Robert D. Austin and Elizabeth Collins


Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Gerstner's reign as CEO. A rewritten version of an earlier case.

Keywords: History; Organizational Change and Adaptation; Leading Change; Transformation; Growth and Development Strategy;


Applegate, Lynda M., Robert D. Austin, and Elizabeth Collins. "IBM's Decade of Transformation: Turnaround to Growth." Harvard Business School Case 805-130, April 2005. (Revised July 2009.)