Case | HBS Case Collection | 2009 (Revised from original 2005 version)
by Lynda M. Applegate, Robert D. Austin and Elizabeth Collins
Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Gerstner's reign as CEO. A rewritten version of an earlier case.
Keywords: History; Organizational Change and Adaptation; Leading Change; Transformation; Growth and Development Strategy;
Citation:
Applegate, Lynda M., Robert D. Austin, and Elizabeth Collins. "IBM's Decade of Transformation: Turnaround to Growth." Harvard Business School Case 805-130, July 2009. (Revised from original April 2005 version.)
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Case | HBS Case Collection | 2013
Kaiser Permanente: Innovating to Transform Healthcare
Lynda Applegate
Keywords: entrepreneurial management; strategy; organ; Entrepreneurship; Management; Competitive Strategy; Behavior; Leadership; Health Industry; United States;
National Instruments
Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms that simplify development of its customers' measurement and control systems. Its customers, ranging from individuals (professors and their students) to large corporations, consist primarily of scientists and engineers—a pedigree shared by most NI employees. Since dedicating a full-time position to formalizing the use of social media tools in 2006, NI has infused social capabilities into its internal and customer-facing business processes, strengthening relationships and value delivered.
NI's story deepens our understanding of how to build a social business strategy, create game changing innovation processes, and measure the value of its social technology investments—a key challenge facing the company. By touching on NI's history and culture, the case also allows students to consider what elements of this company's organization and culture have allowed it to build a robust social business model.
Teaching Note | HBS Case Collection | 2013 (Revised from original 2012 version)
Bonnier: Digitalizing the Media Business (TN)
Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
Keywords: media and publishing; Media; Publishing Industry;