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Case
| HBS Case Collection
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2007
(Revised from original 2005 version)
Candy Land: The Utopian Vision of Milton Hershey
by
Nancy F. Koehn and Erica Helms
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Abstract
Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader contributions that Milton Hershey made to a sustainable, mutually beneficial social contract between business and community.
Keywords: Entrepreneurship;
Leadership;
Corporate Social Responsibility and Impact;
Creativity;