Background Note | HBS Case Collection | March 2005

Home Video Games: Generation Seven

by Elie Ofek


Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch before Sony. Sony for its part is trying to develop a superior processor for its Playstation 3. Forces students to grapple with the issue of digital convergence in content and in hardware functionality.

Keywords: Marketing Strategy; Competitive Strategy; Technological Innovation; Hardware; Software; Entertainment and Recreation Industry; Information Technology Industry;


Ofek, Elie. "Home Video Games: Generation Seven." Harvard Business School Background Note 505-072, March 2005.