Article | Harvard Business Review | January 2008

Seek Strategy the Right Way at the Right Time

by G. Gavetti and Jan W. Rivkin


Deliberate, emergent, and analogical approaches to finding the best strategy all have their advan-tages, depending on where an industry is in its life cycle. Be open to the best option at each juncture and wise enough to make the right call.

Keywords: Strategy; Decision Choices and Conditions; Supply and Industry;


Gavetti, G., and Jan W. Rivkin. "Seek Strategy the Right Way at the Right Time." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).