Teaching Note | HBS Case Collection | February 2005 (Revised March 2005)

Product Team Cialis: Getting Ready to Market (TN)

by Elie Ofek

Abstract

Teaching Note to (9-505-038).

Keywords: Product Launch; Pharmaceutical Industry;

Citation:

Ofek, Elie. "Product Team Cialis: Getting Ready to Market (TN)." Harvard Business School Teaching Note 505-060, February 2005. (Revised March 2005.)