| HBS Case Collection
(Revised from original 2005 version)
Chuck's Wagon Inc.
This case describes the experiences of an HBS student as he takes on the challege of transitioning from an intern to a president at a small consumer packaged goods firm in Southern Texas. This HBS student is confronted with the opportunity to perform an operational and financial turnaround at the company within one year. Over his short tenure, he is forced to deal with several critical immediate issues that include product line shutdowns, immediate measurement systems, and executive team building.
Keywords: consumer goods;
Consumer Products Industry;
Food and Beverage Industry;
Marshall, Paul W., and Derek Lewis. "Chuck's Wagon Inc." Harvard Business School Case 805-100, November 2012. (Revised from original February 2005 version.)