Article | Management Science | December 2007

Consumers' Price Sensitivities Across Complementary Categories

by Sri Devi Duvvuri, Asim Ansari and Sunil Gupta

Keywords: Price; Customers;

Citation:

Duvvuri, Sri Devi, Asim Ansari, and Sunil Gupta. "Consumers' Price Sensitivities Across Complementary Categories." Management Science 53, no. 12 (December 2007): 1933–1945.