Case | HBS Case Collection | 2005 (Revised from original 2005 version)

Ray Rogers and the Corporate Campaign (A)

by James K. Sebenius and Michael A. Wheeler

Abstract

Sets the stage for analyzing the strategy of labor organizer Ray Rogers in bringing J.P. Stevens to the bargaining table when conventional union tactics failed. Though set in the specific context of labor-management relations, it illustrates much more fundamental aspects of negotiation analysis, strategy, and tactics. A rewritten version of an earlier case.

Keywords: Strategy; Negotiation Preparation; Negotiation Tactics; Labor Unions; Labor and Management Relations; Manufacturing Industry; United States;

Citation:

Sebenius, James K., and Michael A. Wheeler. "Ray Rogers and the Corporate Campaign (A)." Harvard Business School Case 905-054, February 2005. (Revised from original January 2005 version.)