Case | HBS Case Collection | 2005 (Revised from original 2005 version)

Changing Times at the NBA

by Thomas J. DeLong, Tonika Cheek-Clayton and Daniel Reed

Abstract

David Stern, commissioner of the National Basketball Association (NBA), faces myriad challenges: globalization of product, young players entering the league, loss of fan base, etc. Stern must put together a plan for the Board of Governors that confronts these challenges to create a more dynamic, profitable, and strategic organization.

Keywords: Business Plan; Governing and Advisory Boards; Organizational Change and Adaptation; Problems and Challenges; Sports; Competitive Strategy;

Citation:

DeLong, Thomas J., Tonika Cheek-Clayton, and Daniel Reed. "Changing Times at the NBA." Harvard Business School Case 405-004, August 2005. (Revised from original January 2005 version.)