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Case
| HBS Case Collection
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2005
(Revised from original 2005 version)
Changing Times at the NBA
by
Thomas J. DeLong, Tonika Cheek-Clayton and Daniel Reed
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Abstract
David Stern, commissioner of the National Basketball Association (NBA), faces myriad challenges: globalization of product, young players entering the league, loss of fan base, etc. Stern must put together a plan for the Board of Governors that confronts these challenges to create a more dynamic, profitable, and strategic organization.
Keywords: Business Plan;
Governing and Advisory Boards;
Organizational Change and Adaptation;
Problems and Challenges;
Sports;
Competitive Strategy;
Citation:
DeLong, Thomas J., Tonika Cheek-Clayton, and Daniel Reed. "Changing Times at the NBA." Harvard Business School Case 405-004, August 2005. (Revised from original January 2005 version.)