Case | HBS Case Collection | January 2005 (Revised August 2005)

Changing Times at the NBA

by Thomas J. DeLong, Tonika Cheek-Clayton and Daniel Reed


David Stern, commissioner of the National Basketball Association (NBA), faces myriad challenges: globalization of product, young players entering the league, loss of fan base, etc. Stern must put together a plan for the Board of Governors that confronts these challenges to create a more dynamic, profitable, and strategic organization.

Keywords: Business Plan; Governing and Advisory Boards; Organizational Change and Adaptation; Problems and Challenges; Sports; Competitive Strategy;


DeLong, Thomas J., Tonika Cheek-Clayton, and Daniel Reed. "Changing Times at the NBA." Harvard Business School Case 405-004, January 2005. (Revised August 2005.)