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(Revised from original 2005 version)
Midway's Entry into Milwaukee: An Interactive Game
Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market conditions.
Keywords: Video Game Industry;
Yao, Dennis A. "Midway's Entry into Milwaukee: An Interactive Game." Harvard Business School Background Note 705-470, December 2006. (Revised from original January 2005 version.)