| HBS Case Collection
(Revised December 2006)
Midway's Entry into Milwaukee: An Interactive Game
Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market conditions.
Keywords: Video Game Industry;
Yao, Dennis A. "Midway's Entry into Milwaukee: An Interactive Game." Harvard Business School Background Note 705-470, January 2005. (Revised December 2006.)