Background Note | HBS Case Collection | January 2005 (Revised December 2006)

Midway's Entry into Milwaukee: An Interactive Game

by Dennis A. Yao

Abstract

Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market conditions.

Keywords: Video Game Industry; Wisconsin;

Citation:

Yao, Dennis A. "Midway's Entry into Milwaukee: An Interactive Game." Harvard Business School Background Note 705-470, January 2005. (Revised December 2006.)