(Revised from original 2005 version)
New Service Design Exercise
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic position, service offerings, and operations design. The corresponding module note further describes the exercise.
Frei, Frances X. "New Service Design Exercise." Harvard Business School Exercise 605-053, March 2008. (Revised from original January 2005 version.)