Exercise | January 2005 (Revised March 2008)

New Service Design Exercise

by Frances X. Frei


Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic position, service offerings, and operations design. The corresponding module note further describes the exercise.

Keywords: Design; Management; Service Operations; Strategy;


Frei, Frances X. "New Service Design Exercise." Harvard Business School Exercise 605-053, January 2005. (Revised March 2008.)