Case | HBS Case Collection | 2005 (Revised from original 2004 version)

Hasbro Games -- POX (A)

by David B. Godes and Elie Ofek
 

Abstract

Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path in the marketing of toys.

Keywords: Risk and Uncertainty; Cost vs Benefits; Marketing Strategy; Advertising Campaigns; Product Launch; Innovation and Invention; Entertainment and Recreation Industry;

Format: Print 19 pages Purchase

Citation:

Godes, David B., and Elie Ofek. "Hasbro Games -- POX (A)." Harvard Business School Case 505-046, October 2005. (Revised from original December 2004 version.)

Related Work

  1. Case | HBS Case Collection | 2004

    Hasbro Games -- POX (B)

    David B. Godes and Elie Ofek

    Keywords: Video Game Industry;

    Citation:

    Godes, David B., and Elie Ofek. "Hasbro Games -- POX (B)." Harvard Business School Case 505-047, December 2004.
    CiteView DetailsPurchase Related

About the Author

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Elie Ofek
T.J. Dermot Dunphy Professor of Business Administration
Marketing

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