Article | Management Science | April 1997

New Product Development Structures and Time to Market

by S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan

Keywords: Product Development;

Citation:

Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures and Time to Market." Management Science 43, no. 4 (April 1997): 452–464.