Case | HBS Case Collection | November 2004 (Revised November 2005)

Kodak and The Digital Revolution (A)

by Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi


The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in the new landscape, the case questions how CEO Daniel Carp can use digital imaging to revitalize Kodak. A rewritten version of an earlier case.

Keywords: History; Technology; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry;


Gavetti, Giovanni M., Rebecca Henderson, and Simona Giorgi. "Kodak and The Digital Revolution (A)." Harvard Business School Case 705-448, November 2004. (Revised November 2005.)