Article | JMR, Journal of Marketing Research | December 2008

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior

by Anat Keinan and Ran Kivetz
 

Keywords: Customers; Behavior; Perspective;

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Citation:

Keinan, Anat, and Ran Kivetz. "Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior." JMR, Journal of Marketing Research 45, no. 6 (December 2008).

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Anat Keinan
Assistant Professor of Business Administration
Marketing

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