Journal Article | Harvard Business Review | January 2008

The Value of a Broader Product Portfolio

by Bharat Anand

Abstract

The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity.

Keywords: Brands and Branding; Product Development; Expansion; Value Creation;

Citation:

Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.