Case | HBS Case Collection | 2005 (Revised from original 2004 version)
by F. Warren McFarlan, Andrew P. McAfee, Thomas R. Eisenmann and Masako Egawa
Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case.
Keywords: Business Growth and Maturation; Global Strategy; Growth and Development Strategy; Business Earnings; Business Model; Internet; Trade; Service Industry; Japan;
Citation:
McFarlan, F. Warren, Andrew P. McAfee, Thomas R. Eisenmann, and Masako Egawa. "Rakuten." Harvard Business School Case 305-050, December 2005. (Revised from original October 2004 version.)
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Supplement | HBS Case Collection | 2013
From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys (B)
F. Warren McFarlan and Michael Vitale
Case | HBS Case Collection | 2013 (Revised from original 2013 version)
CloudFlare, Inc.: Running Hot?
Thomas R. Eisenmann and Alex Godden
Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Web Sites; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California;
Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
MuMaté (B-2): Confidential for Cantor
Keywords: negotiation;