Supplement | HBS Case Collection | September 2004 (Revised February 2010)

The Passion of the Christ (B)

by John A. Quelch, Anita Elberse and Anna Harrington


Supplements the (A) case.

Keywords: Religion;


Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (B)." Harvard Business School Supplement 505-026, September 2004. (Revised February 2010.)