Case | HBS Case Collection | August 2004 (Revised July 2005)

Allianz (D1): The Turnaround

by Joseph L. Bower, Anders Sjoman and Sonja Ellingson Hout


Examines the acquisition of Dresdner Bank by Allianz--the deal of the year in 2002. Examines some of the challenges posed by the turnaround of Dresdner as seen by Michael Diekmann, the new CEO of Allianz. In working with Dresdner, Allianz needed to figure out what it meat to be a fully integrated financial service provider. Focuses on the development of the product line, the question of branding, the investment bank, and the organization.

Keywords: Acquisition; Financial Institutions; Investment Banking; Brands and Branding; Product Development; Organizational Structure; Problems and Challenges;


Bower, Joseph L., Anders Sjoman, and Sonja Ellingson Hout. "Allianz (D1): The Turnaround." Harvard Business School Case 305-016, August 2004. (Revised July 2005.)