| HBS Case Collection
(Revised from original 2004 version)
Allianz (D1): The Turnaround
Examines the acquisition of Dresdner Bank by Allianz--the deal of the year in 2002. Examines some of the challenges posed by the turnaround of Dresdner as seen by Michael Diekmann, the new CEO of Allianz. In working with Dresdner, Allianz needed to figure out what it meat to be a fully integrated financial service provider. Focuses on the development of the product line, the question of branding, the investment bank, and the organization.
Brands and Branding;
Problems and Challenges;
Bower, Joseph L., Anders Sjoman, and Sonja Ellingson Hout. "Allianz (D1): The Turnaround." Harvard Business School Case 305-016, July 2005. (Revised from original August 2004 version.)