| HBS Case Collection
(Revised September 2004)
Novell: CEO-led Turnaround and Growth Strategy
Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open source and offers opportunities to discuss organizational change and corporate turnaround approaches. Mostly told in Messman's own words. One key issue is how to capture value via a strategy that emphasizes intellectual property in the public domain.
Keywords: Organizational Change and Adaptation;
Open Source Distribution;
Information Technology Industry;